Podcast profile
By LLH Media
Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you.
Latest episode
8 min
Topics
Digital banking products, bank technology, financial services transformation, and banking platforms.
Technology-company strategy, business models, operations, competition, and market structure.
Payment rails, cards, wallets, transfers, merchant systems, and payment infrastructure.
Formats
Host-led conversation where a guest supplies most of the subject matter.
Interpretation, opinion, debate, review, and analytical discussion.
Audience level
Assumes basic technology literacy and familiarity with common products, roles, and terminology.
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Episodes shown — 10 of 25
Our own industry said so before any of this noise started. Public unease about artificial intelligence is high, and the people building the world's most advanced systems have started saying out loud that the pace needs to slow.
Lifecycle campaigns beat acquisition by 2 to 6 times. Acquisition still gets the budget.
Somebody is going to walk an extra lap around the block tonight because the ring on their watch isn't closed. Nobody is paying them to do it. That is gamification, and it is the most reliable behavior change tool built in the last 20 years.
The most valuable thing a rewards program does has almost nothing to do with the reward. Bank of America reopened its rewards program this year and has enrolled more than five million people since May.
Bank of America dropped the $20,000 minimum. 5 million clients enrolled. For most of the last decade, a large bank rewards program was something a client earned their way into.
Not one of them describes its customer data as real-time and AI-ready. That gap runs in a straight line through the study. We funded the layer that produces marketing and held flat the layer that decides who should receive it, when it should arrive, and whether it worked.
Your vendor may own the technology debt. Your institution owns the consequences. Technical debt is usually discussed as a money-center bank problem, so community banks and credit unions hear it and go back to work, because they don't write code.
Melissa Stevens has a rule at Fifth Third: your employees are your brand.
We won the adoption argument. Every hand in the room. And the income statement didn't notice. Four years ago, Jim Marous asked a room of bankers how many had used an AI tool in their work, and fewer than one in four hands went up.
Most institutions aren't undifferentiated. Their differences are unwitnessed. Cover the logo on the mobile app, the website and the branch sign, and most leadership teams cannot pick their own institution out of a lineup.