Podcast profile
By Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
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11 min
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In this episode, Ian Coe, Co-founder and CEO of Tonic.ai, joins us at Heavybit DevGuild. Ian explains how Tonic started by helping developers create safe, realistic data for testing and development, and how that has expanded into AI model training, de-identification, and synthetic datasets for reinforcement learning. W
In this episode, Alex Jung, cofounder and CPO of Unikraft, joins us at Heavybit DevGuild. Alex explains how Unikraft went from an academic unikernel project to a cloud platform for running highly efficient workloads. We talk about why unikernels can make applications faster, cheaper, and more secure, how AI agents are
In this episode, Kim Maida joins the podcast to talk about DevRel, AI, developer experience, and measuring what actually matters. We also dive into her developer empowerment flywheel and how Keycard is approaching identity and access for AI agents. Links: • Kim Maida • Keycard • Kim Maida on LinkedIn • Kim Maida on X
In this episode, Robby Russell joins to talk about how Oh My Zsh went from a tool for a few coworkers to one of the most popular open source developer tools in the world. They cover developer experience, open source maintenance, AI-assisted pull requests, and how AI could reshape software consulting. Links: • Robby Rus
In this episode, Swyx, founder of AI Engineer, joins us live from AI Engineer Europe in London, alongside Louis Knight-Webb. We cover how AI Engineer grew from a single San Francisco conference into a global community, why industry AI work needs better venues for sharing, and what is changing in AI DevTools, code execu
In this episode, Dan Moore from FusionAuth breaks down how the company integrated Permify after the acquisition. We talk about customer communication, pricing and packaging, migration planning, internal enablement, and the practical work that turns an acquisition into a successful product integration. Links: • FusionAu
In this episode, Joel Griffith, founder of browserless, shares how he built browserless from a painful browser automation problem into a profitable, bootstrapped DevTools company. We cover the first customer, content-led growth, selling to developers, and the realities of building a durable software business. Links: •
In this episode, some of Cloudflare's dev team - Sunil Pai, Matt Carey, and Thomas Ankcorn join us from AI Engineers Europe to discuss code mode, radical simplicity and Pi. Links:- Cloudflare - Sunil Pai - Matt Carey - Thomas Ankcorn
In this episode, Maggie Appleton from GitHub Next explains why "single player" AI tools are creating a team alignment crisis. We discuss the shift from solo CLI instances to multiplayer agentic environments, the launch of ACE (Agentic Collaboration Environment), and why the future of software isn't just about writing c
In this episode, Kyle Galbraith from Depot shares the story behind building Depot CI and why traditional infrastructure is "crumbling" under the weight of AI-generated code. We discuss the shift from human-centric pipelines to agent-augmented workflows, the challenge of managing a 10x increase in code volume, and Kyle’
In this episode, Zack Proser and Nick Nisi from WorkOS share what they’ve learned from building real-world AI tools and running high-impact workshops for AI engineers. We talk about finding "developer balance" by feeding biometric data into LLMs, the evolution of "skills" as a software primitive, and how to build seaml
In this episode, Karl Hughes from Draft.dev shares what he learned from surveying DevTools marketers about budgets, AI, content, and ROI. We talk about budgets, AI workflows, content strategy, distribution, and why events and human relationships still drive some of the best results in developer marketing. Links: • Draf
In the episode Charity Majors, founder and CTO of Honeycomb, talks about what changes when the cost of generating code drops toward zero. She explains why observability becomes the source of truth, why great products still depend on taste, and how fast feedback loops let teams ship faster without breaking everything. W
Jakub Czakon (Kuba) was until very recently the CMO of Neptune.ai, which was just acquired by OpenAI for an undisclosed amount. He also writes Developer Markepear - my favourite DevTools marketing resource. Links: Developer MarkepearDeveloper Marketing CommunityJakub's linkedin
Matt Aitken is the cofounder and CEO of Trigger.dev - an AI workflows platform. Links:- Trigger.dev- Matt Aitken - AIE Europe
Recorded at AI Engineers Europe, Lawrence Jones is an AI engineer at Incident.io and he shares his experiences building an AI SRE. Links:- Incident.io https://incident.io/- Lawrence Jones https://www.linkedin.com/in/lawrence2jones/
Andy is the cofounder of DeepTrace, an AI reliability platform that helps engineering teams investigate incidents and fix problems in production. In this conversation, Andy shares how a team of technical founders learned sales, got their first 10 customers, and approached go-to-market with the same mindset they used fo
Stefano Verna and Matteo Giaccone from DatoCMS share how their side project in a web agency turned into a €6.5M ARR company with a 13-person remote team. We talk about building sustainable, bootstrapped businesses, instead of the all-or-nothing VC approach, and about their 6-week shipping cycles, prioritizing simplicit
Ahmad Sadeddin is the founder and CEO of Corgea. Corgea provides the security tools to find, triage, and fix insecure code. Ahmad shares: - Why you don't need to raise much to find PMF - stay lean: you should surprise people with how few people you are.- What is a small amount to raise? And what team size do you need?
David Hsu is the founder of Retool, the low-code platform for building internal tools used by companies like Amazon, Airbnb, and the US Army. David recounts building Retool's first version in weeks with just three components, early outreach failures, shifting to "tomorrow's developers," and LLM use cases. This episode
Louis Knight-Webb is the co-founder of Vibe Kanban, an open-source tool for orchestrating AI coding agents. After years of building for enterprise legacy code, Louis pivoted and saw his new project explode to over 20,000 GitHub stars in just a few months. We talk about the "startup university" of the last five years, w
This episode breaks down an article by Jason Cohen, founder of WP Engine and SmartBear, outlining his step-by-step roadmap from idea to product-market fit (PMF) for startups, especially DevTools. His 8 step roadmap provides insights on personal fit, market validation, customer interviews, building an SLC (simple, lovab
This episode breaks down Marc Andreessen's 2007 article on why market matters most in startups, plus some great wisdom from Michael Seibel on spotting real PMF through explosive growth and customer pull. Links: • Marc Andreessen's article • Michael Seibel's post • Product Market Fit collapse This episode is brought to
This episode is with Christopher Burns, the creator of c15t and founder of consent.io, an open-source, developer-first, ethical provider of privacy infrastructure. Chris explains why most cookie banners are not compliant, and if the EU is going to come after you for it. We talk about how he found product market fit and
This is the story of how Amazon Web Services - arguably the most successful developer tool of all time - got started. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.