Podcast profile
By Business of Apps
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
Latest episode
38 min
Topics
iOS, Android, mobile operating systems, devices, and platform ecosystems.
Application distribution, stores, subscriptions, discovery, monetization, and platform rules.
Technology-company strategy, business models, operations, competition, and market structure.
Formats
Host-led conversation where a guest supplies most of the subject matter.
Interpretation, opinion, debate, review, and analytical discussion.
Audience level
Assumes basic technology literacy and familiarity with common products, roles, and terminology.
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Episodes shown — 10 of 25
Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on click-through rate than the same brand's own ads. So the question is no longer whether to use influencers.
In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same product page. And the platforms are watching what happens there.
Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may have measured the wrong users entirely.
In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Product at SmartNews, about how a Japanese news app was rebuilt — not ported — for American users.
Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public.
What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance?
Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messages. They're the ones who know exactly who to reach, on which channel, at which moment — and when to say nothing at all.
You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the teams running clever pilots.
Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais, Founder of Day30, about signal engineering and why it may be the most important skill in performance marketing right now.
Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. It brings together four mobile growth leaders to cut through the AI hype and share what's actually working — from app user acquisition to retention.