Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.
Podcast profile
Sub Club by RevenueCat
By David Barnard, Jacob Eiting
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Latest episode
Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
1 hr 5 min
- Cadence
- Biweekly
- Typical length
- 55 min
- Latest release
- Sep 16
- Language
- EN
- Activity
- Current — released within 30 days
Podcast Classification
Topics
Mobile Platforms
iOS, Android, mobile operating systems, devices, and platform ecosystems.
App Ecosystems
Application distribution, stores, subscriptions, discovery, monetization, and platform rules.
Formats
Panel & Roundtable
Recurring multi-host or multi-guest discussion and debate.
Audience level
Intermediate
Assumes basic technology literacy and familiarity with common products, roles, and terminology.
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Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.
$10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible
On the podcast: hitting $10M ARR without ever testing a paywall, paying their own customers to help make video ads, and why you might want to turn away some potential customers.
Why He Crowdfunded Millions Instead of Raising VC — Jelte Liebrand, Savvy Navvy
On the podcast: crowdfunding millions of dollars to accelerate growth, the two-year subscription that transformed his CAC payback, and why removing signup friction backfired.
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
On the podcast: why founders belong in the marketing trenches more often, what makes ‘ugly’ ads perform so well, and why stable ad performance is actually a red flag.
The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures
On the podcast: the bootstrapper's path to $10 million in ARR, what's actually investable in consumer in 2026, and why product taste is the new bottleneck, not engineering.
How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
On the podcast: reaching brand-new audiences through web funnels, how they created their own ‘Big Mac index’ for global pricing, and why monthly plans can beat annual for LTV.
WWDC 2026: What Subscription Apps Need To Know
Every year, Apple’s Worldwide Developers Conference introduces updates that ripple through the App Store economy for years to come.
How Removing the Free Trial Grew Monthly Subs 2000% – Nancy Anderson, Natal
On the podcast: why authentic founder-led content outperforms, tapping into HSA payments to unlock a whole new audience, and the growth lever no dashboard can measure.
Freemium at Scale: Why Life360 Protects its Free Users – Giordano Contestabile
On the podcast: about making growth everyone’s job, protecting the free experience even when it hurts conversion, and why an inconclusive experiment is the only kind he hates.